Nigerian Breweries Set to Increase Beer Price, Gives Reason

Nigerian Breweries has said that it is set to carry out moderate adjustment to its current price regime.

According to the company, the proposed exercise is due to the continued rise in the cost of production.

NB has 19 high-quality brands (Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz, and Legend) produced from nine breweries and distributed nationwide.

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The removal of fuel subsidy by President Bola Ahmed Tinubu has led to an increase in transportation cost.

A statement by the management of the company read in part: “We are aware of the memo in circulation issued by our Sales Director, Ayo Lawal on Tuesday, August 1, 2023, to all our direct customers notifying them of the upcoming review of prices of some of our SKUs, effective Thursday, August 10, 2023.

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“This notification to our esteemed trade partners is in keeping with our standard business practices, and commitment to business continuity for our customers.

“We would like to use this opportunity, to clarify, that this is a moderate price adjustment planned on some of the SKUs of our brands, due to continued rise in input cost.”

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The company assured all stakeholders of its unwavering commitment to excellent customer service delivery and consumer satisfaction.