News

Peak milk apologises over controversial advert

0
138C6118 FF40 4D7A B77A F198FE43542B

Producer of Peak milk FrieslandCampina WAMCO Plc have apologised over a controversial advert published on it’s social media handles during the Easter period.

The Christian Association of Nigeria (CAN) had threatened to boycott the company’s products over the advert, which it described as disrespectful of the Christian faith.

In a letter addressed to CAN, dated April 10, the company’s Executive Director of Corporate Affairs Ore Famurewa said the advert was not meant to undermine the significance of the Easter season to Christians.

Also Read:  Osun APC Primaries: Aregbesola Sues For Peace, Seeks Transparent Process

He also noted that the social media post had been withdrawn following public outcry against it.

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards,” he noted.

Also Read:  Kwara First Lady, Experts Warns Youths on Effects of Drug Abuse

On Good Friday, the company shared an image of a dented Peak milk can, captured alongside a nail with the caption “bruised and pierced for us,” representing the crucifixion of Christ via its Twitter handle.

Reacting to the advert, CAN threatened to boycott Peak milk and other FrieslandCampina products, describing the image as disrespectful to the Christian faith.

The Christian association also alleged that the company was exploiting the religious sentiments of its customers for profit.

Also Read:  Hijaab Controversy: 10 Kwara schools to resume academic classes Monday April 12

“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately,” CAN General Secretary Joseph Daramola noted in a statement on Monday, April 10.

Daramola also extended the warning to other companies, urging them to be mindful of the religious and cultural leanings of their customers while creating adverts.

Accurate News Nigeria chat
accuratenewsng

Female aspirant joins Kogi guber race

Previous article

FG ask farmers to seek alternative animal feeds

Next article

You may also like

Comments

Leave a reply

Your email address will not be published. Required fields are marked *

More in News