It has been revealed that the Lockdown House of the Big Brother Naija fifth season under the present COVID-19 restriction orders cost the organisers 2.5 billion Naira to complete it to the standard.
The show which kicked off on Sunday, July 19, 2020, and in keeping with tradition, the new season was aptly named after prevailing social circumstances, Big Brother Naija Lockdown.
The show, since it started, people on social media have been talking about it. According to ‘Keyhole’ a digital media monitoring tool, Big Brother Naija related conversations reach an audience of 370 million online every day, and that in the last five days, over 760,000 users around the world have published content about the show on the internet. This is in addition to over 40 million TV audience watching from Africa countries and beyond.
Besides talking about their favourite housemate, social media users found a new conversation starter in the first few days of the show, the aesthetics of the house. Long time followers of the show commended the new look of the house, praising its ambience and attention to detail.
The new decor of the house was said to put together by Olajumoke Ogunnaike of Lefteye’s Signature and feeds into some new elements introduced into the show this season: the Heads of House now enjoy a personal suite comprising of a private bedroom, fitted bathroom, and a personal lounge/sitting area. Additionally, a salon has been introduced to help the housemates maintain their personal grooming.
While the new look of the house was lauded, not many have stopped to think about how much would have been invested to achieve all that we see on our screens. However, investigations from sources close to the organisers of the show recently revealed that it cost about N2.5 billion to set up the BBNaija Lockdown house.
This figure includes construction costs of over N300 million, N2 billion spent on production equipment such as consoles, cameras, microphones, cables, lighting, audio, and so on. Hundreds of millions also went into the provision of utilities, information technology and safety systems, building modifications, COVID-19 adaptations to the house, etc.
It was further revealed that the company had spent an additional N1 billion or more, on the actual production of the show, including the engagement of over 300 full-time employees and talent involved in the production of the show, in and outside the BBNaija House